SHRM Loudoun Earns Three 2026 State Honors, Including Two Best Practices IMPACT Awards
Chapter wins two of six IMPACT Awards statewide; Keith Townsend named 2026 Emerging Leader
LOUDOUN COUNTY, Va. – SHRM Loudoun, the local affiliate chapter of SHRM serving human resources professionals across Loudoun County, received three honors from SHRM Virginia and DC. The winners were announced at the SHRM Virginia and DC Volunteer Leadership Conference in Bridgewater, Va., on October 22, 2026.
SHRM Virginia and DC awarded six 2026 Best Practices IMPACT Awards across its 18 chapters. SHRM Loudoun earned two of them and was the only chapter to win more than one. In addition, chapter President Keith Townsend received the 2026 Emerging Leader Award.
Best Practices IMPACT Awards
The Best Practices IMPACT Awards recognize chapters for major accomplishments, strategic activities, and tactical initiatives that elevate the human resources profession. Chapters can earn the award at six levels, and each level has its own requirements:
- Increase in Certified Members
- Most Improved Membership (DMR Chapters)
- Promoting the HR Profession
- Advocacy and Awareness
- Chapter and Community Excellence
- Thrive
SHRM Loudoun won in two categories:
Chapter & Community Excellence: SHRM Loudoun was recognized for its work to rebuild and revitalize the chapter. Through dedicated volunteer leadership, the chapter re-established a seven-member Board of Directors, grew from zero to 74 members in just under 1 year as of October 14, 2026, and returned to good standing with SHRM. By bringing back consistent monthly programming and rebuilding relationships across the local HR community, the chapter showed the power of collaboration, perseverance, and a shared commitment to chapter excellence.
Most Improved Membership (DMR Chapters): SHRM Loudoun increased its dual membership by 13.24% over 2025, based on data as of October 14, 2026.
Emerging Leader Award: Keith Townsend
SHRM Virginia and DC named Keith Townsend, President, SHRM Loudoun, its 2026 Emerging Leader. When the chapter faced an uncertain future, Townsend stepped forward with vision, determination, and commitment to the HR community. Under his leadership, the chapter rebuilt its foundation, strengthened its volunteer leadership team, restored member engagement, and set a path toward long-term success. The state council noted that his accomplishments show emerging leaders can make an extraordinary and lasting impact in a short time.
“This recognition belongs to our board, volunteers, sponsors, and members. A little over a year ago, our chapter’s future was uncertain. Today we have a full board, a rapidly growing membership, and a full calendar of programming for HR professionals in Loudoun County. Loudoun has become one of the most dynamic economies in the region. It’s home to the data centers that power the internet, Dulles International Airport, technology and government contracting firms, healthcare systems, schools, small businesses, and a thriving hospitality scene that includes our wineries and breweries. Every one of those employers depends on strong HR leadership, and that makes Loudoun a natural hub for HR engagement. This award shows the appetite for HR education, connection, and giving back has always been here. Our job is to give it a home, and we’re just getting started,” said Townsend.
“Keith exemplifies the kind of leadership that makes a lasting impact. He leads with compassion, while remaining decisive, proactive, and focused on the bigger picture. His ability to communicate effectively, anticipate what’s ahead, and approach challenges thoughtfully and thoroughly has directly contributed to our chapter’s growth and engagement in 2026,” said Lorraine Rise, VP of Membership, SHRM Loudoun.
About SHRM Loudoun
SHRM Loudoun is an official 100% Dual Membership affiliate chapter of SHRM. It serves HR professionals and students who live or work in Loudoun County, including Leesburg, Ashburn, Sterling, South Riding, Lovettsville, Purcellville, and surrounding communities. The chapter offers monthly programming, networking, and professional development, and generally meets on the second Tuesday of each month. For more information or to join, visit https://loudounshrm.com/.
