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BOD Position Description - Communication Director
Position Summary – Director of Communications
The Director of Communications promotes awareness of the chapter's purpose and activities through ongoing communication efforts and branding initiatives, leveraging social media and other tools. This role ensures HR professionals, both within and outside of Loudoun SHRM, are fully informed of chapter resources and activities, and works closely with other board members to maintain a consistent, professional image with members and the business community at large.
Reports To:
- Chapter Members
- Chapter President
- VP of Membership
Key Responsibilities
- Evaluate the social media landscape and decide what platforms will be good tools for the chapter.
- Work to understand and develop an effective strategy for the use of new media.
- Assist with planning, creating, and scheduling content for social media platforms (Instagram, Facebook, LinkedIn).
- Design engaging graphics using Canva, and create digital flyers, newsletters, and job posts for the website.
- Monitor social media engagement and suggest ideas to improve.
- Promote events, campaigns, and best practices.
- Stay up to date with social media trends.
- Own and execute post-meeting social post, wrap-up email and satisfaction survey.
Requirements
- Comfortable navigating and posting on social media platforms.
- Experience with Canva.
- Strong written communication skills and attention to detail.
- Organized, reliable, and able to manage tasks independently.
- Previous marketing, communications, or social media experience is a must.
